Take note: Snap’s advertising assets only publish audience gender data for “feminine” and “male” buyers, nevertheless the figures released for these demographics don’t always insert as much as the overall person determine, so percentages demonstrated here may not sum to 100 percent.
The business’s usually revised viewers quantities propose that Facebook Messenger’s advertisement attain in Hong Kong was comparable to 26.0 % of the total inhabitants Firstly on the 12 months.
Having said that, as we observed during the Fb portion earlier mentioned, alterations during the audience attain figures printed in Meta’s ad organizing instruments do not always correlate with In general changes in its platforms’ Energetic consumer bases.
With a quarterly foundation, the corporation’s data also expose that the size of Instagram’s ad audience in Hong Kong remained unchanged amongst Oct 2023 and January 2024.
To find out more about these adjustments, you should see this article, and also our thorough notes on data.
The quantity of social websites consumers in Hong Kong Initially of 2024 was such as 86.2 percent of the overall inhabitants, but it’s vital that you strain that social media end users may well not represent special persons (see our in depth notes on data to learn why).
Be aware: ByteDance’s marketing resources only publish audience gender data for “feminine” and “male” consumers.
Get clean insights: our helpful social media marketing overview website page can help you remain current with world social media developments, presenting crucial headlines for social media adoption, in addition to the most recent person figures for the globe’s most generally employed social websites platforms.
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Be aware: Meta’s promoting methods only publish audience gender data for “female” and “male” customers.
As being a result, our most current determine for social websites use may well appear to be really various to the values that we posted in preceding years.